- Facebook revealed a new TV APP that hosts video content becoming a new competitor with platforms like Youtube and traditional TV channels.
- eMarketer predicts that by 2020 online adds will account for 60% of marketing budgets while TV will represent just 21.5%
- Both YouTube and Facebook have come under fire for issues around data and brand safety.
- the Broadcasters Audience Research Board (BARB)claims that the average UK viewer watches 45 TV ads a day without skipping.
- The effectiveness of TV is still likely to be a hot topic over the next 12 months
ITV
- For ITV's breakfast schedule between shows like Good Morning Britain or Lorraine costs between £3,000 to £4,000 on average.
- A daytime slot can come in at £3,500 to £4,500
- Peak rate alternative can cost anything from £10,000 to £30,000
Channel 4
- On average Channel 4 is cheaper than ITV
- Daytime slots cost between £1,000 to £2,000
- Peak rates during shows like Hollyoaks cost £10,000 to £20,000
Channel 5
- Cheapest ex-terrestrial channel to advertise typical cost day rate £800 to £1,600
- A peak time slot during programmes like Neighbours can cost between £2,500 to £4,500
Sky 1
- The approximate cost to advertise during the daytime shows is between £150 to £250
- Adverts during peak time is between £650 to £1,150
Sports channels
- Rates vary widely depending on the type of sport, the type of advertiser and even the team thats playing
- Average estimated cost on Sky Sports can fall anywhere between £60 to £750
- Daytime rates come in at £10 to £50
- Eurosports peak rates come in at £100 to £150, day rate campaigns cost between £50 to £100
- An early peak time slot will cost between £20 to £200
- A night time slot, like those during the NBA action cost a modest £5 to £30
Other Digital Channels
- Away from the more popular channels that big brands buy spaces for, there are a few digital alternatives that offer ads at lower rates for those on a budget.
- Slots on the Horror Channel start at £50 to £150 for a day rate
- A peak rate ad goes up to £150 to £300
- Day rates on Animal Planet, E! and Hum all come in at between £0 to £50
Marni
ReplyDeleteVery thorough notes - well done! The only thing I may suggest is adding in more visuals - VISual material is very useful at cuing your memory when you reVISe! This could be images, videos or even links to resources used in your research. Maybe even use web 2.0 tools to soup up your presentation.
Please add a comment below reflecting on my comments and explaining any changes you have made.
Mr P