Why its used: SWOT analysis are used to distinguish yourself from your competitors and gain a competitive advantage over them. This is done by assessing your company strengths and market position. Through understanding your company's weaknesses you can manage and eliminate potential threats that would surprise you.
Questions to carry out when conducting a SWOT analysis:
STRENGTHS
STRENGTHS
- What your company does thats better than others in a similar field
- Your companies unique selling proposition
- What people in your market see as your company's strengths
WEAKNESSES
- Factors that lose your company sales
- Improvements to your production or sales process
- What people in your market see as your company's weakness
OPPORTUNITIES
- Interesting business trends you're aware of
- Opportunities that could come from changes in technology or government policy
THREATS
- What your competitors are doing
- How changes in technology would affect your position
- Bad debt or cash-flow problems
Marni
ReplyDeleteYou show a clear understanding of a SWOT analysis and define it well. However, you have not completed the second part of the task - complete a SWOT analysis of the video game brief on insight. Please complete this as soon as possible.
Please add a comment below reflecting on my comments and explaining any changes you have made.
Mr P