Sponsorship

Sponsorship

When companies show products or their brand within a media text (film, music video, magazine) They get recognition for their company.

OK GO music video

What is the purpose of this video?
To make a video sponsoring Chevrolet for the Super Bowl but still in the style of their channel which involves crazy concepts, stunts and many props. Their purpose is to make a video that has a incredible end result and a fascinating look into what went in to making it. It was also to make a music video for their new song "Needing Getting".
Who is it sponsored by?
It is sponsored by Chevrolet car company, which is the car they use in the video. 
Why did OK GO agree to this? What is their view on music videos?
One of OK GO's friends worked at Chevrolet's press agency informed the group that the company were looking for new advertisement opportunities and set the wheels in motion for the advertisement/opportunities. Which companies have sponsored OK GO's work so far?
State Farm Insurance and Samsung.How much sponsorship did they receive from the company?
Around $500,000 and $1 million for the production of the video.What did the sponsorship buy?
Chevrolet's sponsorship included 2 Sonics, including he modifications to add extender bars and pneumatic, warehouse space for the band and an acoustic engineer to work out what would make suitable instruments and how they could be played by the car and sending Kulash to a three-day stunt driving school to avoid having to use stunt doubles during filming. Where was the filming location and how many separate location set ups did the production team need to create?
The location was set up on a private ranch property located between Los Angeles and the Mojave Desert.How long did the video take to film?

The planning of the video took about a month due to the extreme precision they needed to complete the video. The filming took place over a four-day period due to them having to do multiple retakes as Kulash had to drive at particular speeds throughout the whole course to match the melody. They were also held back by them having to replace the extender arms as they broke off from over-use. Also additional time to be held back on occurred from high Santa Ana winds that would tip over the instruments such as the pianos. Although, they completed several takes, the band realised they were going to need to post-edit the various shots to make the complete final video.